Thought Leadership
Differentiators: Proprietary data, publishing partnerships, tech stack, writing/content network
Read about our collaborative process here
Outcome
One bylined column, published in a credible news outlet, with placement guaranteed.
We first collaborate with the client on outlet and byline selection, using our editorial partnerships and proprietary database to secure a consistent place for clients to publish their views. Then we collaborate with the client to map out an editorial calendar and write the columns. Finally, once each column is approved, we manage the communication with the publisher to get them placed.
This process is scalable: Clients can publish once or multiple times, in multiple places, however often they’d like. It is also controllable: Clients can use their column to quote partners, customers, and allied organizations, strengthening existing relationships or developing new ones.
Deliverables
Timeline
Thought leadership columns take two weeks to set up with the outlet selected and generally have between two and four weeks of lead time from submission to publication.
Terms
One thought leadership column in a credible outlet, with placement guaranteed
Columns ghostwritten and/or edited by established writers
Current editorial partners include Forbes, Fast Company, Rolling Stone, Newsweek, and other outlets
Thought leadership columns can be done as a one-off project or purchased as bundles, with each credit corresponding to one thought leadership placement. Credits are transferrable.
3 credits: $13,000 (13% discount)
6 credits: $24,000 (20% discount)
12 credits: $40,000 (33% discount)
For recurring columns (e.g., monthly or quarterly), we can structure payment as a recurring subscription.